Series
From beginner to scaling — read in order and see the full picture
Knowing what a feature does is different from knowing how to use it in your situation.
Feature Explanation
Judgment Call
Inside the series
Across 160 chapters: diagrams, charts, comparison tables, checklists, and decision guides.
Complex ad structures and decision flows visualized as SVG diagrams
Judge by data, not gut feeling. Based on real-world benchmarks
Average CPA by targeting type
Process flows, comparisons, checklists — 23 block formats for clarity
PROCESS
COMPARISON
CBO
Budget $100+/day
ABO
Budget under $30/day
CHECKLIST
Clear criteria based on your budget, stage, and context
Recommended strategy by daily budget
$10~30/day
ABO + Broad targeting + test 1–2 creatives
$50~100/day
CBO conversions + Lookalike 5% + A/B test
$200+/day
CBO + horizontal scale + Lookalike 1% + geo expansion
Preview
Stop killing ads on a hunch. Two metrics tell you whether to scale, adjust, refresh, or shut it down.
High CTR + Low CPA
Scale hard
You’re winning. Raise the budget
High CTR + High CPA
Adjust targeting
Clicks are there. Bidding competition is the issue
Low CTR + Low CPA
Swap creatives
Creative fatigue. Bring in fresh assets
Low CTR + High CPA
Kill it now
Something’s broken. Shut down and diagnose
Frameworks like this across 160 chapters
Not agency reports — structures proven with real ad spend.
When to use it, why it matters, and what happens if you don’t.
From your first ad to 10x budget. Read in order and see the full picture.