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- Meta·Update·May 5, 2025
Meta Performance 5 — The Official "5 Principles of Performance"
Meta released its official 5-pillar performance framework. Simplify, Automate, Diversify, Check, Test. What each principle actually means in practice today.
#performance-5#framework#advantage+#capi - Meta·Update·Jan 20, 2025
Chrome Third-Party Cookies — A Checklist for Advertisers
Chrome's shifting third-party cookie plan and Privacy Sandbox. How Meta ad tracking is affected, and what to prepare now.
#chrome#cookies#privacy-sandbox#capi - Meta·Update·Oct 5, 2024
Meta Ads After the iOS Updates — What Survived on the Tracking Side
Apple's privacy push from iOS 14 through 18. How Meta is responding with CAPI, Aggregated Event Measurement, and Advanced Matching.
#ios#privacy#capi#tracking - Meta·Update·Sep 5, 2024
Privacy Aware Infrastructure — How Your Pixel Data Is Isolated Inside Meta
Meta's disclosed purpose-limitation system. Pixel and CAPI events are enforced to only be used for authorized purposes. The context to understand this from the advertiser and privacy angle.
#privacy#pixel#capi#data-governance