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- Meta·Update·Dec 5, 2024
Sequence Learning — Event Order Is Now Part of the Ads Model
Meta's ads recommendations shifted from "thousands of features" to "user event sequences." 2–4% conversion lift for specific segments. Event quality matters even more.
#sequence-learning#dlrm#algorithm#pixel - Meta·Update·Sep 5, 2024
Privacy Aware Infrastructure — How Your Pixel Data Is Isolated Inside Meta
Meta's disclosed purpose-limitation system. Pixel and CAPI events are enforced to only be used for authorized purposes. The context to understand this from the advertiser and privacy angle.
#privacy#pixel#capi#data-governance