A guide for the moments that need judgment
Llama 3.x, DeepSeek, Qwen and other new open-source LLMs are live. What this changes for ad operations and creative generation.
Meta's official "creative diversification" framework. One team that moved from 3–4 ads a week to 50 reported that performance held up.
"Hook them in 3 seconds" — the context behind Meta's official guide. Short attention, vertical format, sound off. Is following that enough?
Potential and limits of AI video ads after the release of OpenAI Sora and Google Veo. When small brands should adopt, and what to watch out for.
Using general AI like ChatGPT and Claude to generate Meta ad copy. CTR and CPA versus human copywriters. Where AI fits and where it doesn't.
Meta released Llama 3 as open source. It's the foundation behind ad-creative generation, copywriting, and creative automation tools. What it means for advertisers in practice.