Blog
A guide for the moments that need judgment
#advantage-plus
- Meta·Update·Apr 13, 2026
Andromeda Rollout — What's Changing in Your Account
The entire ad matching engine just got swapped out. Pushing a single winning creative the old way now actively hurts you.
#andromeda#algorithm#advantage-plus - Meta·Update·Apr 6, 2026
GEM — Meta Ads AI's "Central Brain," and What Changes for You
A large foundation model driving a 5% lift on Instagram and 3% on Facebook conversions. The engine behind Andromeda and Advantage+.
#gem#advantage-plus#andromeda#algorithm - Meta·Update·May 15, 2025
Creative Advantage — The Era of Trimming a Few Winners Just Ended
Meta's official "creative diversification" framework. One team that moved from 3–4 ads a week to 50 reported that performance held up.
#creative-advantage#creative#andromeda#advantage-plus - Meta·Update·Mar 17, 2025
Google Performance Max vs Meta Advantage+ — How to Choose
Google PMax and Meta Advantage+ Sales are looking more alike. Which fits your business? Decisions by industry and goal.
#google-ads#pmax#advantage-plus#cross-platform - Meta·Update·Sep 10, 2024
Conversion Value Rules & Incremental Attribution — Campaign Optimization Splits Two Ways
Two new options Meta announced in August 2024. "Bid more on high-value customers" and "optimize for incremental conversions". When to turn each on.
#campaign-optimization#conversion-value-rules#incremental-attribution#advantage-plus