From search ads to Shopping, PMax, and Smart Bidding — understand why Google does what it does, so you can make it work for you.
6
Books
60
Chapters
1,680
Pages
Not agency reports — structures proven with our own money on the line. Not what to set up, but why.
Search, Shopping, PMax, YouTube, Display — there are many campaign types, but knowing where buyers are in their journey makes the choice clear.
Broad match goes wide, phrase match captures intent, exact match pins it down. The right match type depends on your budget and stage.
Customers rarely buy on the first click. Conversions happen across search, video, and retargeting. Miss this path and you’ll shut off channels that actually work.
With just CTR and conversion rate, you can diagnose any campaign’s health. Judge by matrix, not gut feeling, and cut the waste.
Inside the series
From beginner to advanced — read in order and see the full picture
Your First Ad That Captures Search Intent
290pKeywords to Landing Pages: The Backbone of Search Ads
260pShopping Ads to PMax: The Complete Guide
270pFind the Cause in Data. Decide by the Numbers.
270pWhat It Takes for Smart Bidding to Actually Work
290pHow to Capture Customers Beyond Search
300pThe complete series, nothing left out
Business owners, solo marketers, startup operators
Not button locations — judgment frameworks
Even with an agency, you set the direction
One coherent structure instead of scattered knowledge
One bad bidding strategy can wipe out an entire month of budget.
This series gives you the judgment to avoid those mistakes.
6-book bundle: $156.60$174.00-10%
Google Ads Master Series — 6 books