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#reels
- Meta·Update·Mar 23, 2026
Friend Bubbles — What Reels' "Friend-Based" Discovery Means for Ads
Facebook Reels now uses friend network signals in recommendations. Content liked by your friends gets priority. Ad creatives are shifting toward "shareability."
#reels#social-discovery#friend-signals#viral - Meta·Update·Jan 20, 2026
Facebook Reels RecSys — User Feedback Is Rewriting AI Training
Meta is retraining the Reels recommendation AI faster using user feedback. How "Not Interested" and dwell time actually shape your ad delivery.
#reels#recsys#feedback-loop#ranking