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#ranking
- Meta·Update·Mar 20, 2026
REA — An AI Agent Is Replacing Meta's Ranking Engineers
Autonomous AI is improving Meta's ad ranking models. First rollout: 2x model accuracy, 5x engineer output. What this changes for advertisers.
#rea#algorithm#ai-agent#ranking - Meta·Update·Jan 20, 2026
Facebook Reels RecSys — User Feedback Is Rewriting AI Training
Meta is retraining the Reels recommendation AI faster using user feedback. How "Not Interested" and dwell time actually shape your ad delivery.
#reels#recsys#feedback-loop#ranking - Meta·Update·Jun 10, 2025
Instagram Explore Ranking — Understanding the Context Behind Ad Placements
How the Explore recommendation system works, straight from Meta. Two-Tower model and multi-stage ranking. Background knowledge for Instagram advertisers who want to make the Explore placement work.
#instagram#explore#ranking#ml - Meta·Update·Jun 2, 2025
Instagram's 1000-Model Era — How Fast the Recommender Learns
Instagram's algorithm is 1000+ ML models, each with its own purpose and characteristics. Why "per-campaign optimization" no longer means what it used to.
#instagram#ml-models#algorithm#ranking