Blog
A guide for the moments that need judgment
#advantage+
- Meta·Update·Jul 14, 2025
After Advantage+ Sales Became the Default — What Happens to Manual Campaigns
After Meta made Advantage+ the de facto default in 2025, what's the role left for manual campaigns? When to keep running them.
#advantage+#manual-campaign#asc - Meta·Update·May 5, 2025
Meta Performance 5 — The Official "5 Principles of Performance"
Meta released its official 5-pillar performance framework. Simplify, Automate, Diversify, Check, Test. What each principle actually means in practice today.
#performance-5#framework#advantage+#capi - Meta·Update·Mar 15, 2025
Meta Advantage Suite — 7 Automations, Which to Turn On and Which to Leave Off
The history and meaning of the Advantage / Advantage+ portfolio. 77% of advertisers who tested it saved hours per week. A strategic order for migration.
#advantage+#automation#campaign - Meta·Update·Mar 1, 2025
Advantage+ Is Now Effectively "The Default" — 2025 Unified Announcement
Advantage+ Shopping → Sales rebrand, Leads campaign added, Opportunity Score expanded. The line between manual and automated is gone.
#advantage+#leads-campaign#opportunity-score#asc